The Referrals report helps you better understand the volume, percentage, and quality of candidates referred by members of your organization, as well as the volume and percentage of hires made through referrals. The period filter is based on the application date or the date candidates were added.

What you can do with this report

• Review the volume and percentage of hires as well as applications made through referrals to understand the effectiveness of your referral program

• Assess the volume of referrals and their percentage out of the total number of applications in positions that offer referral rewards to measure the effect of referral rewards on your hiring efforts

• Analyze the ups and downs in the number of hires as well as applications through referrals over time, and compare them to hires and applications acquired from other sources to identify periods of considerable trend changes and inquire what caused such shifts

• Slice the number of hires and applications through referrals by various criteria to recognize and investigate the areas in which your referral program has been most as well as least successful

• Explore the leaderboard table to single out and acknowledge employees who have been actively contributing and promoting the company’s brand

The report is divided into the following sections:

• KPIs – Get a glance at metrics relating to applications and hires derived from your company’s referral programs

• Hires trend – Identify trends for hires over time with an emphasis on hires made through referrals

• Applications trend – Identify trends for applications over time with an emphasis on candidates referred by members of your organization

• Hires & applications – Slice and analyze aggregated data relating to referrals by selected criteria

• Leaderboard – Slice and analyze aggregated data relating to applications and hires made through referrals, with an emphasis on the employees who have been actively contributing to the company’s referral program

• Referrals reward effectiveness – Slice and analyze aggregated data of referrals made and percentage of referred applications out of all applications by position and referral reward

• Applications – Review a detailed list of all applications made through referrals with data points such as source type, application date, most advanced step, candidate current status, and many more

KPIs

By default, this section displays data from the current month, featuring the following metrics:

• Hires through referrals – Total number of hired candidates who reached the hiring process through a referral, and the percentage of referral hires from the total hires from all sources

• Hires through referrals: compensated – Total number of hired candidates who reached the hiring process through a referral compensation program, and the percentage of compensated hires out of the total referral hires

• Applications through referrals – Total number of applications generated through a referral, and the percentage of applications through referrals from the total applications from all sources

• Applications through referrals: compensated – Total number of applications generated through a compensated referral, and the percentage of applications via compensated referrals from the total referred applications

Referral hiring trend

The Referral hiring trend chart enables you to identify and highlight trend patterns by various time intervals, featuring the following values:

• Hires: all sources – Hires sourced from any source in your Recruit account

• Hires: through referrals – Hires sourced from referrals

• Hires: through referrals: compensated – Hires sourced from compensated referral programs

• Hires: through referrals: uncompensated – Hires sourced through referrals who were not compensated

• Hires: other sources – Hires sourced from non-referral sources

By noticing trend shifts in the number of hires from referral and non-referral sources, you can investigate the causes for such shifts, learn from them, and improve your referral program accordingly.

Applications trend

The Applications trend chart enables you to identify and highlight trend patterns by various time intervals, featuring the following values:

• Applications: all sources – Applications sourced from any of the sources in your Recruit account

• Applications through referrals – Applications generated through referrals

• Applications through referrals: compensated – Applications generated through compensated referrals

• Applications through referrals: uncompensated – Applications generated through uncompensated referrals

• Applications: other sources – Applications generated from non-referral sources

By noticing trend shifts in the number of applications from referral and non-referral sources, you can investigate the causes for such shifts, learn from them, and improve your referral program accordingly.

Hires & applications summary

The Hires & applications summary table provides aggregated data of hired candidates by the following values:

• Hires: All

• Hires: Other sources

• Hires through referrals

• Hires through referrals: Compensated

• Hires through referrals: Uncompensated

• Applications: All

• Applications: Other sources

• Applications through referrals

• Applications through referrals: Compensated

• Applications through referrals: Uncompensated

You can slice the data by selected criteria, including the default and custom position fields.

Leaderboard

The Leaderboard summary table provides aggregated data regarding employees who have been actively contributing to the hiring program, featuring the following values:

• Applications – Total number of applications generated through referral by employee

• Hires – Total number of hires through referral by employee

For alternative perspectives, you can change the primary column to source, rather than source type, and you can change the secondary column to source type or a specific referrer.

Referral reward effectiveness

The Referral reward effectiveness summary table provides aggregated data regarding positions and their respective referral rewards, featuring the following values:

• Referrals made – Total number of applications made through referrals

• % of all applications – Percentage of applications made through referrals out of the total number of applications

You can slice the data by position or referral reward. In this way, you can assess the impact of your compensated and uncompensated referral programs based on the number of applications submitted through referral.

Applications through referrals

The Applications through referrals table features all the relevant data points per application, including the default and custom position fields, along with additional data points such as referral bonus, application date, current candidate status, most advanced step, and many more.

Have more questions? Contact us at recruit.support@sparkhire.com